CONFIDENTIAL REPORT:
Inside Ideal Image’s $630M Med-Spa Machine
The shortcut to more clients and more cashflow, without trial and error.
Here’s what Ideal Image is running right now — in real time
While you’re reading this, Ideal Image is dominating the highest-intent medspa traffic in your market — the people searching for treatments today.
They’ve built a simple but deadly-efficient ad + funnel system that:
-
Owns the “ready-to-book” Google keywords.
-
Converts clicks into consultations fast.
-
Follows a proven path from click → sale → upsell.
📊 Keyword & Ad
Spend Breakdown
💎 “The Exact Search Terms That Trigger Same-Day Bookings”
Click any keyword to see current search results.
Their Top Performing Google Ads — Copied Exactly
(These are running right now, NATIONWIDE bringing in the highest-intent buyers in your market)
| Keyword | Avg. CPC | Search Volume | Est. Monthly Spend | Why It Matters |
|---|---|---|---|---|
| coolsculpting near me | $9.18 | 2,200 | $20,196 | Geo-targeted, high-intent. |
| coolsculpting specials | $6.94 | 1,000 | $6,940 | Price-sensitive buyers. |
| non-surgical fat removal | $5.23 | 720 | $3,765 | Broader reach for new prospects. |
How To Use These
- Bread-and-butter: Always run “coolsculpting near me.”
- Promos: Use “coolsculpting specials” in ads & landing pages.
- Expansion: Use “non-surgical fat removal” to educate and capture.
The Ideal Image Funnel Map
Ad → Landing Page → Free Consultation → Sale → Upsell
Why it works:
✅ “Official Site” in ads = instant trust
✅ Urgency + discount drives immediate action
✅ Local pages + proof build credibility
✅ Minimal steps = fewer drop-offs
💎 Funnel Structure (Copy This)
Ad → Landing Page → Consultation → Sale → Upsell
✅ Headline: “Up to 50% Off CoolSculpting®”
✅ CTA: Free consultation (phone & form)
✅ Trust Builders: Before/after pics, local reviews, short video
✅ Exit Pop-up: Save abandoning traffic
✅ Follow-up: Email/SMS to non-bookers
✅ Cross-Sells: Laser hair removal, Botox
✅ Upsells: Multi-area packages
Top 3 Facts You Must Know This Week
They own the top 3 revenue keywords:
✅ coolsculpting near me – $20,196/mo spend, ~2,200 clicks/month
✅ coolsculpting specials – $6,940/mo spend, ~1,000 clicks/month
✅ non-surgical fat removal – $3,765/mo spend, ~720 clicks/month
They’re leaving money on the table !
❌ No referral program
❌ No retargeting for bounced visitors
❌ No SMS/email follow-up to unbooked leads
🥇 Their Top Performing Google Ads — Copied Exactly
(These are running right now, pulling in the highest-intent buyers in your market.)
What you’re seeing here isn’t luck — it’s the result of relentless testing, targeting, and fine-tuning by one of the most aggressive med-spa marketers in the business.
Finding and verifying this exact ad set takes hours of cross-checking across multiple ad-monitoring platforms — work that most clinics will never do, but we’ve done this for you.
Hiring an agency to run this type of research alone could cost thousands of dollars !
We’ve pinpointed:
✅ Which headlines consistently grab the click
✅ Which offers trigger instant urgency
✅ Which calls-to-action get phones ringing and forms filled
By using these proven ads as your launch template, you skip months of expensive trial-and-error and plug straight into a battle-tested money-making formula — at a fraction of what it would cost to uncover it yourself.
CoolSculpting® Official Site
Eliminate stubborn fat safely with CoolSculpting®. No needles, no downtime.
Book a Free Consultation Online. Get 50% Off for a Limited Time.
https://www.idealimage.com/services/coolsculpting
Get 50% Off CoolSculpting Deals
Freeze away stubborn fat with FDA-cleared CoolSculpting®. Non-surgical results!
Book today for your free consult and save 50% off CoolSculpting®. Limited time only.
https://www.idealimage.com/services/coolsculpting
Non-Surgical Fat Reduction
No needles, no downtime—just proven results. Remove stubborn fat, safe and easy.
Book a Free Consultation & Claim Your 50% Off CoolSculpting® Offer Now!
https://www.idealimage.com/services/coolsculpting
CoolSculpting: No Downtime
Tired of stubborn fat? FDA-cleared, non-invasive CoolSculpting® removes it for good.
Get your free consult. 50% Off Packages—Book Online or Call Today!
https://www.idealimage.com/services/coolsculpting
Book Your Free Consultation Now
Freeze fat away—no needles, no surgery, no downtime. 50% off CoolSculpting® this week!
Consultations are free. Find out how easy it is to get real results.
https://www.idealimage.com/services/coolsculpting
💎 The 10 Most Powerful Active Keywords They’re Using
💡 Use These Now: Target these keywords in your campaigns starting with the top three. Match or beat Ideal Image’s ad copy, then layer in retargeting and referral incentives they’re not using.
| Keyword | CPC | Monthly Search Volume |
|---|---|---|
| coolsculpting near me | $9.18 | 2,200 |
| coolsculpting specials | $6.94 | 1,000 |
| non surgical fat removal | $5.23 | 720 |
| fat freezing treatment | $4.87 | 880 |
| how much is coolsculpting | $6.15 | 590 |
| coolsculpting deals | $6.02 | 480 |
| fat loss without surgery | $5.45 | 530 |
| coolsculpting before and after | $5.88 | 620 |
| cryolipolysis treatment cost | $5.10 | 410 |
| best coolsculpting provider | $6.90 | 300 |
❌ What They Missed
You Can Do Better
Here’s where Ideal Image is leaving serious money on the table !
❌ No Referral or Gift Card Incentives
Missed opportunity to turn every client into a promoter.
Fix: Offer $50 off when a friend books — sparks instant word-of-mouth growth.
❌ No Retargeting for Bounced Visitors
Over 90% of traffic leaves without converting.
Fix: Run reminder ads to bring them back — often at a fraction of the original click cost.
❌ No Email or SMS Follow-Up Sequences
Prospects often need more time before booking.
Fix: Send friendly nudges, limited offers, and FAQs post-visit to keep them warm until they buy.
💡 These three fixes alone can generate tens of thousands in extra revenue — without spending more on ads.
🧠 Your Immediate Action Plan
(Hand this to your marketing team today)
✅ Run their top 3 keywords immediately — but add what they’re missing (referral offer, retargeting, follow-up).
✅ Build a local-trust landing page with before/after photos, reviews, urgency headline.
✅ Retarget bounced traffic with discount reminder ads.
✅ Follow up with every lead via SMS/email within 24 hours..
Critical Advantage Window
Ideal Image is leaving gaps you can exploit — but only if you move now.
Every week you delay gives them more data, better targeting, and a wider lead in your market.
💵 Profit Projection:
Your $1,000 AD Spend Campaign
| Ad Spend | $1,000 |
| Avg CPC (across keywords) | $7.87 |
| Estimated Clicks | ~127 |
| Landing Page Conversion Rate | 8% |
| Booked Consultations | ~10 |
| Conversion to Paying Clients | 80% |
| Paying Clients | 8 |
| Avg Revenue per CoolSculpt Client | $2,500 |
| Gross Revenue | $20,000 |
| ROAS (Return on Ad Spend) | 20x |
Source: How We Calculated Treatment Value
- Per Area: $600–$1,000
- Most Clients Buy: 2–4 areas
- Total Spend per Client: $1,200–$4,000
- Avg Revenue per Sale: ~$2,500
Need a Hand Getting Started?
At WotWerx, our policy is simple:
We never work with more than one medspa per local market.
Once we’re representing a provider in a city, we cannot ethically offer the same strategies to anyone else there.
If your city is still open, our team can:
- Launch these campaigns for you immediately
- Implement the exact funnel we’ve reverse-engineered
- Close the competitive gap before Ideal Image adjusts
If we’re already working with a medspa in your city, we’ll let you know immediately — and you can still hand this briefing to your marketing team to implement.
If your area is open, we can discuss representation before your competition claims it.
(This step is entirely optional. You already have the playbook — we simply offer to run it for you with zero trial-and-error.)
Grey McKenzie
Competitive Intelligence Director
📞 850-756-2939
🌐 WotWerx.com
See Your Competition’s Most Profitable Ads
Classified access. No guesswork. Pure profit intel.
Ready to
Claim Your Spot !
Fill in your details below and we’ll check availability right away.
This is strictly first-come, first-served — only one MedSpa per local area. Once it’s taken, it’s gone.
Full Disclosure: This Competitive Intelligence Briefing is independent research based on publicly available advertising data. WotWerx is not affiliated with, sponsored by, or endorsed by Ideal Image
- Copyright ©2025 WotWerx | All rights reserved.